Current:Home > ScamsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -StockSource
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-15 10:35:20
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (281)
Related
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Celebrating excellence in journalism and the arts, Pulitzer Prizes to be awarded Monday
- Bad breath is common but preventable. Here's what causes it.
- Tanzania hit by power blackouts as Cyclone Hidaya strengthens toward country's coastline
- Highlights from Trump’s interview with Time magazine
- Trump Media fires auditing firm that US regulators have charged with ‘massive fraud’
- 'It was quite a show': Escaped zebra caught in Washington yard after 6 days on the run
- Minnesota lawmakers debate constitutional amendment to protect abortion and LGBTQ rights
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Commercial jet maker Airbus is staying humble even as Boeing flounders. There’s a reason for that
Ranking
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Man dragged by bear following fatal car crash, Massachusetts state police say
- Abducted 10-month-old found alive after 2 women killed, girl critically injured in New Mexico park
- After Barstool Sports sponsorship fizzles, Snoop Dogg brand is attached to Arizona Bowl, fo shizzle
- Arkansas State Police probe death of woman found after officer
- Kim Kardashian booed, Nikki Glaser pokes fun at Bridget Moynahan breakup at Tom Brady roast
- Pro-Palestinian protesters briefly interrupt University of Michigan graduation ceremony
- Columbia cancels main commencement; universities crackdown on encampments: Live updates
Recommendation
Travis Hunter, the 2
Wisconsin judge dismisses lawsuit challenging state’s new wolf management plan
FBI says an infant abducted from New Mexico park has been found safe; a suspect is in custody
Prosecutors charge 5 men accused of impersonating Philadelphia police officers in 2006 to kidnap and kill a man
Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
Police close pro-Palestinian encampment at USC; UCLA creates new campus safety office: Updates
Music legends celebrate 'The Queens of R&B Tour' in Las Vegas
United Methodists took historic steps toward inclusion but ‘big tent’ work has just begun