Current:Home > NewsAdidas finally has a plan for its stockpile of Yeezy shoes -StockSource
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-13 20:04:56
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (5)
Related
- Small twin
- Bills promote linebackers coach Bobby Babich to become new defensive coordinator
- Bills promote linebackers coach Bobby Babich to become new defensive coordinator
- Could helping the homeless get you criminal charges? More churches getting in trouble
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- Greyhound bus and SUV collide in northern Alabama, killing motorist
- Washington state to develop guidelines for agencies using generative AI
- Florida man sentenced to 30 months for stealing sports camp tuition to pay for vacations, gambling
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Turkish parliament strips imprisoned opposition lawmaker of seat
Ranking
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Wisconsin man gets life sentence in 2021 killings of 3 men whose bodies were found outside quarry
- Gigi Hadid Reacts to Taylor Swift and Travis Kelce's PDA Moment
- How to strike back after deadly drone attack? US has many options, but must weigh consequence
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- The arts span every facet of life – the White House just hosted a summit about it
- Taylor Drift and Clark W. Blizzwald take top honors in Minnesota snowplow-naming contest
- Taiwan launches spring military drills following presidential election amid China threats
Recommendation
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
TikTok’s Favorite Work Pants From Halara Are 40% off Right Now & Totally Worth the Hype
6 YouTube hidden shortcuts you need to know to enhance video viewing
Apple's Mac turns the big 4-0. How a bowling-ball-sized computer changed the tech game
The Grammy nominee you need to hear: Esperanza Spalding
New Hampshire lawmakers consider multiple bills targeting transgender students and athletes
Man convicted in Door County bar fire that killed two people
Boeing withdraws request for safety waiver for the 737 Max 7